{"id":5463,"date":"2023-07-12T10:04:07","date_gmt":"2023-07-12T09:04:07","guid":{"rendered":"https:\/\/dinsa.es\/kitdigital\/?page_id=5463"},"modified":"2023-09-27T13:33:47","modified_gmt":"2023-09-27T12:33:47","slug":"marketplace","status":"publish","type":"page","link":"https:\/\/dinsa.es\/kitdigital\/marketplace\/","title":{"rendered":"Marketplace"},"content":{"rendered":"

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Marketplace<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.14.7″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb2px||4px|||\u00bb global_module=\u00bb4754″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ header_4_text_align=\u00bbcenter\u00bb custom_margin=\u00bb||-1px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

PROGRAMA KIT DIGITAL COFINANCIADO POR LOS FONDOS NEXT GENERATION (UE)<\/h4>\n

DEL MECANISMO DE RECUPERACI\u00d3N Y RESILENCIA<\/h4>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dinsa.es\/kitdigital\/wp-content\/uploads\/2022\/01\/logo-digitalizadores.png\u00bb alt=\u00bbKit Digital\u00bb title_text=\u00bbKit Digital-digitalizadores\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeatures\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb50px|0|50px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb custom_padding=\u00bb60px|40px|40px|40px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px||true\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb10px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_spread=\u00bb-10px\u00bb box_shadow_color=\u00bbrgba(44,54,92,0.2)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb box_shadow_vertical__hover=\u00bb50px\u00bb box_shadow_vertical__hover_enabled=\u00bbon\u00bb box_shadow_blur__hover=\u00bb180px\u00bb box_shadow_blur__hover_enabled=\u00bbon\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0C71C3″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Kit Digital Marketplace<\/strong><\/h2>\n
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El objetivo principal de esta categor\u00eda es ayudarte a dirigir tus referencias y productos para incrementar tu nivel de ventas, optimizando los recursos existentes, eligiendo los canales de distribuci\u00f3n adecuados y adaptando tus referencias y productos a las necesidades externas.<\/span><\/p>\n<\/div>\n<\/div>\n

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Funcionalidades y servicios<\/h3>\n
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  • Estudio previo de alternativas y alta en la plataforma:<\/strong>\u00a0la soluci\u00f3n incluye la apertura de cuenta y alta de tu perfil, por tu cuenta, en, al menos, una plataforma de Marketplace y en, al menos, un pa\u00eds.<\/li>\n
  • An\u00e1lisis de la competencia:\u00a0<\/strong>la soluci\u00f3n incluye la realizaci\u00f3n de una investigaci\u00f3n de mercado focalizada en las caracter\u00edsticas de tus competidores para mejorar tu proceso de toma de decisiones y ayudarte a alcanzar una posici\u00f3n competitiva.<\/li>\n
  • Dise\u00f1o y definici\u00f3n de la estrategia de negocio:\u00a0<\/strong>la soluci\u00f3n incluye la generaci\u00f3n de la estrategia de negocio para lograr la consecuci\u00f3n de los objetivos deseados orientando los recursos disponibles hacia dicha finalidad.<\/li>\n
  • Producci\u00f3n del cat\u00e1logo de referencias:\u00a0<\/strong>an\u00e1lisis de las categor\u00edas a comercializar para seleccionar, al menos, diez productos alineados con la estrategia de negocio, salvo que no dispongas de este n\u00famero, en\u00a0cuyo caso podr\u00e1 ser menor.<\/li>\n
  • Creaci\u00f3n del contenido del listing:<\/strong>\u00a0definici\u00f3n de, al menos, diez descripciones del cat\u00e1logo de referencias, salvo que no dispongas de este n\u00famero, en cuyo caso podr\u00e1 ser menor.<\/li>\n
  • Alta de referencias:\u00a0<\/strong>carga de, al menos, diez referencias, y sus respectivas descripciones y fotograf\u00edas, en la plataforma, salvo que no dispongas de este n\u00famero, en cuyo caso podr\u00e1 ser menor, acompa\u00f1ada por la descripci\u00f3n y fotograf\u00eda individual de cada producto.<\/li>\n<\/ul>\n

    El importe de la ayuda no incluir\u00e1 el coste asociado a la suscripci\u00f3n o alta en la plataforma de Marketplace ni los costes variables asociados a la venta de las referencias dadas de alta en la plataforma.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.2″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

    Importe de venta desde<\/strong>:<\/strong>\u00a02000\u20ac<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bb#ffffff 0%|rgba(224,153,0,0.34) 100%\u00bb background_color_gradient_start=\u00bb#ffffff\u00bb background_color_gradient_end=\u00bbrgba(224,153,0,0.34)\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb10px|20px|10px|20px|true|true\u00bb animation_style=\u00bbfade\u00bb border_radii=\u00bbon|5px|5px|5px|5px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#E09900″ box_shadow_style=\u00bbpreset4″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

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    Importe de la ayuda<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
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    Ayuda m\u00e1xima<\/h3>\n

    2.000\u20ac<\/h3>\n<\/div>\n<\/div>\n

    [\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/www.acelerapyme.gob.es\/kit-digital\/marketplace\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbM\u00e1s informaci\u00f3n\u00bb button_alignment=\u00bbright\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb12px\u00bb button_text_color=\u00bb#E09900″ button_bg_color=\u00bb#FFFFFF\u00bb button_border_width=\u00bb1px\u00bb button_border_radius=\u00bb5px\u00bb z_index=\u00bb500″ custom_margin=\u00bb-29px||||false|false\u00bb animation_style=\u00bbfade\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][et_pb_button button_url=\u00bb#contacto\u00bb button_text=\u00bbContacto\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb30px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_use_color_gradient=\u00bbon\u00bb button_bg_color_gradient_stops=\u00bb#ba6621 0%|#c1ba28 100%\u00bb button_border_width=\u00bb3px\u00bb button_border_color=\u00bb#E09900″ button_icon=\u00bb||divi||400″ background_layout=\u00bbdark\u00bb custom_padding=\u00bb|32%||32%|false|true\u00bb animation_style=\u00bbslide\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][et_pb_video_slider _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb10px||||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_video_slider_item src=\u00bbhttps:\/\/www.youtube.com\/watch?v=lPR-pA5zPMg\u00bb _builder_version=\u00bb4.14.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb show_image_overlay=\u00bboff\u00bb][\/et_pb_video_slider_item][\/et_pb_video_slider][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Porcentajes de ejecuci\u00f3n asociados a las fases<\/h3>\n
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    • Primera: 70 %<\/li>\n
    • Segunda: 30 %<\/li>\n<\/ul>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_3,1_3″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb width=\u00bb100%\u00bb max_width=\u00bb1079px\u00bb custom_padding=\u00bb40px|40px|40px|40px|true|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px||true\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb10px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_spread=\u00bb-10px\u00bb box_shadow_color=\u00bbrgba(44,54,92,0.2)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb box_shadow_vertical__hover=\u00bb50px\u00bb box_shadow_vertical__hover_enabled=\u00bbon\u00bb box_shadow_blur__hover=\u00bb180px\u00bb box_shadow_blur__hover_enabled=\u00bbon\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb|3px||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n\n\n\n\n\n\n
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      Segmento de Beneficiarios<\/h3>\n<\/td>\n

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      Importe del bono digital<\/h3>\n<\/td>\n<\/tr>\n

      Segmento I. Peque\u00f1as empresas 10 < 50 empleados<\/strong><\/td>\n12.000 euros *<\/td>\n<\/tr>\n
      Segmento II. Peque\u00f1as empresas entre 3 < 10 empleados<\/strong><\/td>\n6.000 euros *<\/td>\n<\/tr>\n
      Segmento III. Peque\u00f1as empresas entre 0 < 3 empleados<\/strong><\/td>\n2.000 euros *<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      * Los importes mostrados en este cuadro se corresponden al m\u00e1ximo importe <\/strong>asignable a la empresa por todas<\/span> las soluciones seleccionadas.<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bb#E09900″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|0px||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      Importe m\u00e1ximo de la ayuda<\/strong><\/h3>\n

      para \u00abMarketplace\u00bb<\/strong><\/h3>\n
      \n

      Segmento I.\u00a0<\/span>10 < 50 empleados<\/strong>: 2.000\u20ac<\/span><\/p>\n

      Segmento II.\u00a03 < 9 empleados: <\/strong>2.000\u20ac<\/span><\/p>\n

      Segmento III.\u00a00 < 3 empleados: <\/strong>2.000\u20ac<\/p>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb width=\u00bb100%\u00bb max_width=\u00bb1079px\u00bb custom_padding=\u00bb60px|40px|40px|40px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px||true\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb10px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_spread=\u00bb-10px\u00bb box_shadow_color=\u00bbrgba(44,54,92,0.2)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb box_shadow_vertical__hover=\u00bb50px\u00bb box_shadow_vertical__hover_enabled=\u00bbon\u00bb box_shadow_blur__hover=\u00bb180px\u00bb box_shadow_blur__hover_enabled=\u00bbon\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb1px||13px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      Caracter\u00edsticas Kit Digital MarketPlace\u00a0<\/strong><\/h3>\n

      [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dinsa.es\/kitdigital\/wp-content\/uploads\/2023\/08\/MarketPlace-scaled.jpeg\u00bb alt=\u00bbKit Digital \u00bb title_text=\u00bbMarketPlace\u00bb _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

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      • An\u00e1lisis de la competencia: Este an\u00e1lisis se realiza mediante una investigaci\u00f3n exhaustiva de los otros vendedores en el mercado, incluyendo el an\u00e1lisis de sus productos, servicios, precios, marketing, y estrategia de venta. El objetivo es identificar las fortalezas y debilidades de los competidores, as\u00ed como las oportunidades y amenazas que existen.<\/li>\n
      • Estrategia de negocio: Esta estrategia se desarrolla teniendo en cuenta los objetivos del cliente, el an\u00e1lisis de la competencia, y el p\u00fablico objetivo. Incluye el posicionamiento de la marca, la selecci\u00f3n de productos y servicios, el desarrollo de campa\u00f1as de marketing, y la gesti\u00f3n de la tienda.<\/li>\n
      • Creaci\u00f3n de la cuenta: Este servicio incluye la selecci\u00f3n de un plan de venta, la configuraci\u00f3n de los datos de pago, y la carga de los productos y servicios. Tambi\u00e9n se ayuda a los clientes a configurar su tienda en el Marketplace, incluyendo la elecci\u00f3n de las categor\u00edas, la creaci\u00f3n de los listados de productos, y la gesti\u00f3n de las im\u00e1genes.<\/li>\n
      • Optimizaci\u00f3n: Este servicio incluye el estudio de palabras clave, la optimizaci\u00f3n de textos y categor\u00edas, y la creaci\u00f3n de campa\u00f1as de marketing. El objetivo es mejorar la visibilidad y alcance de la tienda en el Marketplace, lo que puede traducirse en un aumento de las ventas.<\/li>\n<\/ul>\n

        En conclusi\u00f3n, el servicio de Marketplace ofrece una amplia gama de servicios para ayudar a los clientes a vender sus productos y servicios en los Marketplaces.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5″ custom_padding_last_edited=\u00bbon|phone\u00bb module_id=\u00bbcontacto\u00bb module_class=\u00bbcontacto\u00bb _builder_version=\u00bb4.21.0″ background_color=\u00bb#ffffff\u00bb width=\u00bb100%\u00bb max_width=\u00bb1079px\u00bb custom_padding=\u00bb60px|40px|40px|40px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px||true\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb10px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_spread=\u00bb-10px\u00bb box_shadow_color=\u00bbrgba(44,54,92,0.2)\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb box_shadow_vertical__hover=\u00bb50px\u00bb box_shadow_vertical__hover_enabled=\u00bbon\u00bb box_shadow_blur__hover=\u00bb180px\u00bb box_shadow_blur__hover_enabled=\u00bbon\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_2_text_color=\u00bb#0C71C3″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

        Nuestro contacto<\/strong><\/h2>\n

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        Est\u00e1s un paso m\u00e1s cerca de la verdadera transformaci\u00f3n digital.<\/p>\n

        Hablamos!<\/strong><\/h2>\n

        91 806 6549\u202c<\/span><\/p>\n

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